If you’re interested in becoming an authority in your niche, there are countless methods and strategies you can use to reach your goals. From public speaking to networking at industry events, there is plenty of opportunity to make yourself known as an expert in your niche if you’re willing to put in the work.
Many of us are more comfortable writing than speaking at events and hosting live seminars though, which is why it may be good to know that it’s actually possible to become a recognized authority just by writing.
One of the things you could do is launching a blog. It may sound like trivial advice, but if you think about it you’ll probably realize that 90% of the blogs in any given niche are actually not that interesting. It often seems like the owners aren’t putting any real effort into writing their posts, and beating them with some really high-quality articles wouldn’t be that hard. There are really only two things to creating a popular blog: great content and a sustained audience-building effort (marketing). Work hard on those and you’re almost guaranteed to see some success if you keep at it.
Another excellent authority-boosting tactic is writing a book. Not just any book though, but a real, hardcopy publication with the goal of becoming one of the most popular and authoritative works in your niche. Anyone can write simple e-books, but only true authorities can get real book deals, so naturally that’s what you should aim for. Getting published is an instant credibility booster, and whenever someone questions your authority in the future you can just point them towards your book and they’re bound to go silent real quick…
You don’t have to keep your writings for your own blogs and books though; another great way to get your name out there and build up your reputation is writing blog posts and articles for other websites and magazines. Getting your article published in a popular niche magazine will give you instant recognition, and it also tends to lead to new opportunities. Write a well-received article for one site or magazine, and you’ll find that others come knocking begging you to write for them too.
These were just a few of the things you could do if you want to write your way to an authority position in your field. It’s all about putting in the work and not giving up because you aren’t seeing immediate results. If you keep writing and publishing useful information people will start noticing you sooner or later!
Randy Bett is the author of three books – 7 Secrets of Real Estate Investing, Investing in Real Estate Sucks Unless… and The Value Driven Approach To Sell Real Estate.
He is also a retired high school teacher and former Saskatchewan farm kid. He now writes, speaks and coaches full time. He is happily married and has 2 children and 2 grandaughters. He lives in Red Deer, Alberta.