Website Usability Checklist

21August 2020

Website Usability Checklist

As discussed throughout this report, “usability” is a major factor you need to look into if you want your website to be effective. Your site’s ease-of-use will determine how many customers you gain and how many prospects you lose.

Now it’s time to take a closer look at your website using the advice outlined above; the best way to approach this is to look at your website through your visitors’ eyes. The following checklist will help…

Load times

Find out how quickly, or slowly, your site loads up. If it takes longer than a few seconds, you have some work to do. To determine how quickly visitors are getting onto your site you need to do the following:

  • Load up your site on various devices, in various places.
    • Check different browsers
    • Test mobile and tablet loading speeds
  • Ensure your site is mobile optimized and responsive
  • Limit the use of large images, add-ons, and rich media

Design and Layout

How the site is laid out will have a significant impact on how easy it is to use. You should:

  • Is your business logo at the top of each page, linking it back to the homepage?
  • Are you using a neutral color scheme to keep the design elegant and professional?
  • Are you using professional images and graphics of your company? Or only stock images?
  • Are you using a universal, rather than a large-scale font?
  • Is your design clean and pleasing to the eye – or busy and distracting?
  • Do you have pop ups?
  • Do you have automated media, such as videos, that start playing when a visitor lands on your site?
  • Do you have visible contact information on every page? (local phone number and address)
  • Have you integrated social media links with your site?
  • Are all of your links working and pointing to the intended destinations?
  • Is your design consistent throughout your site?

Content

Your website’s content is KEY in converting more visitors into customers or clients.

  • Is your website copy professional and focused on the wants and needs of your customers?
  • Is your website copy too salesy?
  • Are you using a lot of technical terms or jargon in your website content?
  • Are you using keyword-stuffed content?
  • Is your website copy written in long blocks?
  • Does your site have too much content – or not enough?
  • Is all of your company’s contact information correct?
  • Do you have content posted that answers some of the common questions your potential customers would have?
  • Do you have a blog? If so, are you updating it regularly?
  • Is all of your content up to date? 

Navigation 

If a visitor cannot find the information they are looking for on your site, they are going to leave and go to one of your competitor’s sites. Here are some things you can check to ensure smooth navigation:

  • You have a clear, clickable navigation bar. Within it, you should have clickable links to a contact, about, products/services and any other important pages on your site
  • You have a link back to your homepage on every page
  • You have clear categories
  • Any long blocks of text are separated by subheadings, bullet points or small relevant images
  • Your search feature is working
  • Is it simple for users to find their way around your site without become confused?
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