When it comes to the design of your website, the element of SEO cannot be overstated. SEO, or search engine optimization, refers to creating a site that is not only seen by the search engines, but actually encourages them to list your website within their top page results. Google is still the search engine that websites should try to cater to the most, as they create and use algorithms that can either greatly help a site, or greatly hinder it.
The problem is that Google’s algorithms are constantly changing. They’ve released Panda, Penguin, Hummingbird, and thousands of others; and they’re all focused on finding the best and most relevant content relating to search requests and delivering those back to the user.
Without using SEO, a company may spend hours filling webpage after webpage with helpful and useful content, only so that they can never be seen by the user. But that can be changed dramatically by just incorporating some useful SEO tactics into the content and other aspects of website design. Below are some of the most helpful hints to get your website ranked high in the search engines, and seen by those potential customers you’re trying to reach.
The age of your site
Google likes older sites; that’s just the way it is. When a website has been around for a long time, Google feels as though it can trust it and so, it will give older websites a higher search engine ranking. This leads many new website owners to think that there’s nothing they can do about it. After all, the website was created when it was created, and there’s nothing that can change that date. However, this isn’t completely true.
That’s because Google doesn’t count the age of any website by the date it was created, but rather the date that it was indexed by Google, meaning the date that Google actually discovered the website and started taking it into consideration. This means that if a new domain name is purchased, but nothing is put onto the site or done about it for months or even years, Google will not index it. Once content is placed onto the site and it starts being updated regularly, Google will index it, and in Google’s eyes, a new website will be born.
While it’s true that you can’t do anything about the date you buy your domain name, the takeaway here is to start updating and uploading content onto the site as soon as you purchase the domain name. Sooner is better than later in this case, as this is the ‘age’ Google will use when assigning search engine results.