Continued from – Website Design Secrets: Generating Leads on Your Website (pt.1)
Post short forms on every page
Forms are a great way to generate leads, but there are things you should keep in mind when using them.
The first is that forms should appear on every page, and they should be kept short. Of course you don’t want a lengthy form taking up most of the pages on your site, so asking for just a couple of details such as their zip code, name and email address is a great way to capture their interest first.
By asking for just a few details in the initial form, you not only leave room on your webpage for other information, but it also entices those leads you want to fill them out. No one wants to give out all their information right away, especially when they’re simply looking for more information, so keeping the forms short will also increase the chances that the forms work for lead generation.
Lastly, placing forms above the fold of a website will also increase the likelihood that users will actually fill them out. While many people have heard of ‘above the fold’ when it comes to publications such as newspapers, the term can also be used when referring to websites.
Above the fold in website design refers to the portion of the webpage that is visible in a browser window when the page first loads. Anytime a user needs to scroll down to see more information, that information is considered to be below the fold. Placing lead generation forms above the fold increases the chances that users will notice them and fill them out, especially when there are arrows marking it on the page that can draw the user’s eye.
There’s a reason that review sites such as Yelp are so popular. People want to know what other people, real people, have thought about a product and/or service after they used it. Typically, customers will first ask their friends and family members if they’ve used the product or service and after that, or when that doesn’t generate any suggestions, they’ll go to review sites. You could spend time trying to get your business onto those review sites (and you should, eventually) but you can also incorporate this right into your web design.
By placing testimonials within your website, it allows customers to see what actual real people have to say about your business. And it gives you total control over those testimonials and the ones you want to show. Testimonials are one of the best ways to convey the powerful impact your company has had on others, so why not show them off?
Some business owners choose to incorporate videos and images along with their testimonials, but beware when considering this option. Remember, this type of media will slow your website down when visitors are trying to upload it, and you may want to save that bandwidth for other, more important media (such as a product how-to).