You probably have an idea of how important it is to organize content on the website – since we all have visited a poorly organized website where finding a specific thing becomes a daunting task. The websites of many businesses today have a structure that makes sense to the business but not to the visitors.
In order to ensure that your visitors easily find what they need, it is important for you to know the right way to organize your website content for simple navigation.
- Each page of your website should have a specific key phrase or a group of related key phrases.
It is important that each page of your website immediately conveys to both users and search engines what that page is about. Use title tags and headlines with key phrases to convey the purpose of the page. Furthermore, you can use optimized images to enhance your SEO even more.
You will increase the number of visitors who find your content, as well as your website’s ranking by attaching a purpose to each page of your site.
- The home page is where your most important content should be featured and linked from.
You would never find the best products of a company shelved at the back of their store. The same should be the case for a company’s website. It is important that you put a spotlight on your best products or services by placing a blurb about them on your home page. This will steer the customers’ attention right towards them and send them off to get more details.
- Your primary navigation should include your most important content.
Your navigation is read by the search engines such as Google, Bing, and Yahoo – in a way similar way that human beings read it. Be it humans or robots, they aren’t going to view a page as ‘very’ important if it doesn’t appear in your website’s primary navigation.
Therefore, making sure that your contact page(s) and your most important product/service are accessible from a primary navigation link is key.
- Important pages should be linked from within the content of other pages.
There is no denying that navigational links are critical. However, the search engines are now giving equal importance to ‘in-content’ links. This means it is important that you include cross-page links from different sections of your website to your most important content.
An example of this would be a dentist linking the words “root canal” in a customer’s quote on their testimonial page to the website’s services section that focuses on root canals.
- Each of your locations should have their own dedicated pages if you operate in multiple locations.
If you want success in local and mobile searches, then this is something you must keep in mind. A single authoritative page that encompasses the address, phone number, directions to the given location, and hours of operation is what Google likes to see for EACH location. The reason for this is simple—it helps Google direct searchers to the most relevant page they are looking for. So if you have operations in Los Angeles, CA and Oakland, CA, you need separate pages for each location so that the right prospects land on the right page.