Website Content Tips: 1. Introduction

21August 2020

There was a time when people heavily relied on the Yellow Pages book to look up businesses that offered the products or services they needed in their local areas. However, online search engines, such Google, Yahoo, and Bing, have made life easier for consumers and they no longer have to use the traditional route for finding businesses.

Unfortunately, some small businesses are still wasting their time and marketing dollars in places other than the internet. In fact, a good number of small businesses do not have a website that is easily found in the search results; even worse, millions still do not have a website at all.

But taking shortcuts on your online visibility can be detrimental to your company in the end.  A website that allows you to engage more with your customers and gives them the immediate impression that you are a strong, professional, and dedicated business. Simply put, you are losing out on great opportunities for your business if you don’t have a website for it.

Many small business owners claim that they do not have the time or finances to develop a good website. It is true that small business owners are quite possibly the busiest people around; however, not finding enough time to build a website is something that simply cannot be justified in this day and age.

In order to find the products or services they need, consumers turn towards the internet to search for them. Furthermore, they decide whether or not to do business with a company based on its website.

In order to help your business grow, you can accomplish many different marketing strategies with the help of a website. If there isn’t a virtual home-base for your company where consumers can learn more about your business, any other marketing initiatives can turn out to be a waste of time, effort, and money.

Today, small businesses that do not have a website would find it very difficult to sell their products or services. The key to attracting and engaging with potential and existing customers is a clean, eye-catching website.

Your website is your online business card that provides potential customers with information about your business, the services/products you offer, and your contact details. Furthermore, when potential customers are deciding whether to buy from you or not, you can increase your credibility and give potential customers more confidence with a great website.

But perhaps even more important than having a website itself is having good, valuable content on that website for maximum conversions.

Whether you design it yourself or hire a professional web developer for it, your website needs to include 7 basic pages. These pages are an essential part of any, be it big or small, website.

In this brief report, I will review the 7 pages your website must have and the what type of content should go on those pages.

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