The Increasing and Timely Importance of Employer Branding

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The terms employer branding, employee branding and internal branding have been priority topics among companies in recent reports. Ryan Rieches talks with Mark Rutherford, Senior Vice President Human Resources at First American Financial, a public company with over 18,000 employees worldwide. The two discuss what these terms mean and what companies can to do to develop a strong internal brand that attract and retain excellent employees.

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