If you want your business to be successful in the digital age, social media marketing is absolutely necessary. This type of marketing is done when companies and businesses like yours use sites like Facebook, Instagram, Twitter and others to sell their products and increase their web traffic. This type of marketing can help your business in a lot of ways for a very reasonable price. Don’t be fooled by thinking that only online businesses need to market on social media anymore. No one is using a phone book anymore and even fewer people are reading the newspaper or magazines. Most people are getting the majority of their news and entertainment from social media outlets and that’s why paid ads on these sites are just a natural progression.
How can we help you with your social media marketing? The best way is by crafting great content. If you have ever been scanning your news feed and clicked on a link because a heading or picture caught your attention, chances are a good online marketer was the reason you clicked.
When it comes to writing engaging content, eye catching headlines, and pictures that make you double take, online marketers are absolute pros. If you have ever seen a link that said “you will never believe what this person did” or “you just have to see this to believe it” you have seen examples of “click bait” marketing. This is done in order to first and foremost encourage you to click on the ad. In many cases the number of clicks they receive is translated to ad dollars on the site you visit so each click makes them money.
At Quest Marketing we believe that “click-bait” tactics are kind of tacky and not really necessary in the first place. We believe that it’s even more important that your business provides quality content that adds value to your customer’s experience. People who fall for click-bait schemes will often feel taken advantage of or tricked, and that’s the last thing you want to do to your customers.
When we create accurate content with real meaning behind it you will see it develop both shares and likes. Both of these things are very important in the social media marketing world, because it means that customers are putting your content in front of all their friends and colleagues, further increasing your exposure. In the end, no ad can produce the same amount of leads as a solid suggestion from a friend who you trust.
Most people who spend time online spend their time on Facebook, Instagram and many other social media platforms. These are places where people share their interests, their personal and professional updates, and anything else that strikes their fancy. For a company to overlook the incredible potential these sites have, is a huge mistake. If you are looking to let even more people than ever know you’re out there, social media marketing is a great way to improve brand recognition and overall customer base.
Last but not least, good social media marketing can increase your SEO effectiveness as well. Search engines love social media, and when you have a large number of shares and likes, Google and other search engines take notice, which will increase your websites overall rank.That’s it, it’s that simple, don’t wait any longer, call us today and get on social media now!
One way or the other social media marketing is necessary in today’s connected, networked and digital based communication channels. Businesses like yours are already leveraging social networks like YouTube, Facebook, Pinterest, Instagram, Twitter and LinkedIn to promote and sell their products, services and to increase brand awareness and generate leads. Overall by advertising and sharing content on social media your business can affordably market online.
Some may say this online social media content marketing is only for online businesses in eCommerce stores. However, that’s not the case. Most folks do not reach for the white on yellow pages and the continued deadline of newspapers points to the trend of advertising, marketing and selling online. In fact, most of us are finding our news, entertainment and education online – often on social media – and where “the eyes go” so go the ads and marketing.
Have you often thought – who can I turn to for affordable social media marketing? Actually the first step is by creating or sharing or curating great content. Imagine scrolling through the newsfeed today – you’ll likely click on a link, or a picture or a video because they caught your attention. Why – in most cases, some smart online marketer engineered the reason behind the click.
The experts we employ are able to write thoughtful and entertaining content. Then add catchy headlines and titles and eye grabbing pictures that slow down your scrolling, cause you to stop – then click the link picture or video. In online jargon that’s called “click baiting” – much like baiting a fish hook. It starts the flow – someone clicks on the ad – which leads to your offer, your landing page, your video where you take a potential prospect into a funnel – that encourages them to stay in touch, it creates awareness, it prompts a call/email/text or maybe it educates the prospect on why your solution is needed for their problem.
However, at Quest Marketing and AffordableSocialMedia. CA our feelings are that “click bait” is not needed to encourage clicks in the first place. Right now it’s more critical to provide quality content that adds real value for your readers, clients, customers – which in turns enhances their user experience. Those people who click on the bait and switch schemes feel ripped off – and you don’t want your potential customers or clients having that experience from you and your business.
At Quest and ASM we create or curate content that speaks to your audience and create engagement with your brand. The engagement includes likes and shares and comments – all of these are important as your audience’s friends, families and business acquaintances also see your content and brand. In summary, this “word of mouth” via social media will out produce an ad to a general audience because a friend is suggesting/sharing the content, so trust is already in place.
Based on the current usage trends when people spend time online, they spend time on YouTube, Facebook, Instagram, Twitter, LinkedIn and Pinterest and many other social media flatforms. As we know this is where we share our likes, dislikes, our interests, our stories and personal and professional updates. No company can overlook the exposure and exceptional potential these flatforms offer. For business, looking to increase their reach, their brand recognition, increase their leads – social media marketing is a solid way to leverage business grow online.
A byproduct of your content and activity on social media can be an improvement to your website’s SEO, Google, Bing and other search engines love to use social signals’ from social media such as likes, shares and comments. The result can be an increase of website traffic and website online ranking.
So far those sitting on the sidelines, don’t wait any longer, take advantage of this online strategy. Call us today or send us an email and we’ll get you started (or expand) your social media presence.