When a new client comes to me, it’s often because they feel they’ve been cheated by a previous SEO agency or freelancer. These emails are accompanied by 4 or 5 paragraphs of how they feel they’ve fallen victim to an over promising sales pitch that would include a website audit, monthly reports with keyword ranking, and backlink opportunities, but the agency failed to deliver.
I don’t blame these clients or the SEO agency — SEO deliverables are often one of the most challenging marketing strategies to deliver in a report, and there’s a lot of conflicting advice on how to structure these reports.
I started as a freelance SEO strategist in 2010 without any templates or tools for how to be successful. Through the few years of bumps and bruises, website crashes, and way too much money spent on unnecessary tools, I’ve discovered one SEO tool that does everything I need: SEO PowerSuite.
Here’s a behind-the-scenes look at my new client onboarding phases and SEO reports using SEO PowerSuite.
SEO PowerSuite Overview How It Works
For a TL;DR version of this post, I put together a quick (0:45) video with some of my favorite features along with a few thoughts on what the best ways to use the tool. Hope you enjoy!
Here’s a snapshot of my month one website audit tasks in Asana:
This task list scrolls all the down to over 200 tasks to complete in one month. A lot, right?
Well, with SEO PowerSuite’s Website Auditor, I can confidently check-off all of these tasks in one month.
✅ Crank up your reports: Turn issues into a report with a single click, and finally get to all green check markets. Plus, you can schedule these to automatically distribute monthly to show improvements.
✅ One and done: If you’re not sure how to fix an issue, the Website Auditor provides step-by-step instructions on how to fix an issue, so you don’t have to go searching through forums.
✅ Optimize content in the app: This might be my favorite aspect of using Website Auditor because I can optimize the meta title and meta description within the Website Auditor.
Having an easy to use, fast, website auditor should be right up there with finding food, water, and shelter. It’s a necessity. And, that’s why I’m a fan of SEO PowerSuite Website Auditor.
Step 2: Set Up Reporting Tracking
Reliable reporting is the key to proper SEO execution. And, keyword tracking is one of the most influential reporting metrics an SEO agency can harness – thanks to keyword reporting,
I can understand my client’s competitors, customers, and begin to develop personalization strategies to help grow their businesses.
And, SEO PowerSuite offers Rank Tracker as a keyword monitoring tool.
Here are some of my favorite features of Rank Tracker.
✅ Unlimited tracking: Ever fall in love with a keyword ranking tool only to realize it just tracks 30 keywords per client without having to upgrade for another $100? Yep, it’s frustrating. Good news: Rank Tracker gives you an unlimited number of keywords to track.
✅ Tampa to Seattle geolocation: Rank Tracker allows you to track national and local keyword positions so you can get as nitty gritty as you need to for your client. You can select a country, state, city, and even an exact address.
✅ Takes the guesswork out of keyword analysis: Rank Tracker prioritizes and chooses the best keywords for targeting by calculating the Keyword Difficulty for every single keyword term.
✅ Easy, peasy reporting: Like many of the other features in SEO PowerSuite, you can automate your keyword rankings reports to send to your client at the same time every month, week, or day. Plus, you can track your competitors!
To provide full SEO services to my clients, not only must they have a good grasp on their rankings, but a visual aid to show the top performing keywords that are bringing in traffic and ways to track competitors.
When all of this keyword data can be within one report, my client can have a full picture of what I’m doing and what needs to be done next.