Personal Branding Keywords: The Magic of Becoming The Go-To Expert

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No matter who you are, the way you’re perceived is based heavily on association. You won’t always be memorable as Kori, Dale, Ashton, or Blake without context. But when you hear Kori the environmental activist, Dale the data scientist, Ashton the new construction specialist, or Blake the tea sommelier, the names start to have meaning. This begs the question: “What will people associate with your name?” The answer: the few select words you attach to your brand—keywords.

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