Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unite your team at SMX West! Save big on SEO SEM training with group rates!Jan 4, 2018 by Search Engine Land SMX West will be here before you know it! The […]

According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: There’s nothing stopping climate change deniers from using Google AdWordsJan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine the kinds of ads we […]

Today’s Google doodle ends its illustrated holiday doodle series, showing the penguins who have been featured in all the images back on a snowy landscape watching the sunrise. Since the first doodle was shared on December 18, the penguins have made plans to visit their tropical bird friends in warmer weather, celebrated the New Year’s […]

Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it posted the second part of the series on Christmas, December 25, and now today’s third entry to mark New Year’s Eve. “Our feathery friends have enjoyed their delicious traditions and are now ringing in […]

Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately, our talented contributors were at the ready, helping our readers to navigate the shifting sands […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 (less obvious) PPC trends to watch in 2018Dec 28, 2017 by Ginny Marvin Here are several trends that will affect nearly every search marketer in the year ahead. Google again […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What to watch for in 2018: Mobile SEO predictionsDec 27, 2017 by Cindy Krum Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz Google is keeping its domain […]