I’ve used LinkedIn for a while and only recently have I begun to use it for prospecting and looking for business. Here’s a good video specific to the oil and gas industry that’s worth checking out. We provide LinkedIn prospecting and research for possible upcoming contracts. Email me and let’s discuss if you need to […]

Netflix makes “substantial” investments in film and TV productions in Canada and should not face regulation, argues the streaming company in a submission to Canadian Heritage’s public consultation on homegrown content in a digital world. The submission, filed Thursday, comes two years after Netflix suggested to the Canadian Radio-television and Telecommunications Commission that its service […]

After 14 years of supporting the Canadian Breast Cancer Foundation, appliance maker KitchenAid is tapping social media as its main platform for the annual “Cook for the Cure” charitable campaign in 2016. In previous years, the brand has raised funds through the sales of its KitchenAid Pink collection and the sponsorship of live events such […]

CTV’s Your Morning has signed its first travel sponsorship deal, partnering with Sunwing on a multiplatform program. The relationship with Sunwing includes a contest to win a Jamaican getaway, promoting the new Royalton Blue Waters resort. The program includes on-air air and social media segments showing Your Morning‘s late morning host Melissa Grelo’s recent trip […]

Nearly two decades after its 1997 introduction by Starbucks, the annual “Holiday Cup” has become a December mainstay among coffee drinkers, with other quick-service restaurant chains including McDonald’s, Tim Hortons and Second Cup all following suit in recent years. Field Agent Canada — which enlists consumers equipped with mobile devices to report on various trends […]

Conservative leadership hopeful Kellie Leitch (above) is proposing to scrap the CBC if she manages to reach the Prime Minister’s Office. Maxime Bernier Leitch, whose leadership campaign made headlines when she proposed screening new immigrants for what she described as “anti-Canadian values,” now has the national broadcaster in her sights. While leadership rival Maxime Bernier […]

I’ve worked in marketing for close to 20 years, but I only started teaching digital marketing about six years ago. Teaching is an honourable endeavour. It provides an opportunity to help others by sparking their own curiosity and giving them the tools and guidance they need to get ahead. Over these last six years, I […]

‘Twas the night before Christmas, when all through the hospital, not a patient was stirring, not even a nurse. The famous Christmas poem (the original, not our doctored version above) is being used by the BC Children’s Hospital in a new online video as a way to say “Happy Christmas” to potential donors. The video […]

Diageo Canada is continuing to engage would-be whisky enthusiasts by bringing its in-home mentorship program to the Crown Royal brand with “Crown on the House.” Beginning last week in Toronto, aspiring rye whisky enthusiasts can schedule a tasting with up to 15 guests in their own home, led by a Crown Royal brand ambassador. At […]

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