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Category Archives: Online marketing

Netflix debates contributions with Canadian Heritage

Netflix makes “substantial” investments in film and TV productions in Canada and should not face regulation, argues the streaming company in a submission…
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KitchenAid embraces social for breast cancer campaign

After 14 years of supporting the Canadian Breast Cancer Foundation, appliance maker KitchenAid is tapping social media as its main platform for the…
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‘Your Morning’ embarks on first travel partnership

CTV’s Your Morning has signed its first travel sponsorship deal, partnering with Sunwing on a multiplatform program. The relationship with Sunwing includes a…
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Survey says Starbucks has best holiday cup

Nearly two decades after its 1997 introduction by Starbucks, the annual “Holiday Cup” has become a December mainstay among coffee drinkers, with other…
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As Prime Minister, Kellie Leitch would scrap CBC

Conservative leadership hopeful Kellie Leitch (above) is proposing to scrap the CBC if she manages to reach the Prime Minister’s Office. Maxime Bernier…
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Teaching makes you a better marketer (Column)

I’ve worked in marketing for close to 20 years, but I only started teaching digital marketing about six years ago. Teaching is an…
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BC Children’s Hospital waxes poetic

‘Twas the night before Christmas, when all through the hospital, not a patient was stirring, not even a nurse. The famous Christmas poem…
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Diageo’s ‘Crown on the House’ brings tasting home

Diageo Canada is continuing to engage would-be whisky enthusiasts by bringing its in-home mentorship program to the Crown Royal brand with “Crown on…
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FWQ Test Post

This is a test post
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30 Under 30 is back with a new name, new outlook

Wow, it’s been a while since we posted anything here. After Marketing was acquired by Brunico Communications in 2016, we put MarketingMag.ca in hibernation…
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