Ambra Health (formerly DICOM Grid) is an innovative medical data and image management cloud software company. The company is dedicated to making medical image management accessible to all, from anywhere, freeing doctors to focus on patient care. Their clients include leading healthcare providers such as the Mayo Clinic, Stanford Children’s Health, Weill Cornell, Memorial Hermann and New England Baptist Hospital.
LOOKING FOR DIFFERENTIATION IN A SEA OF SAMENESS
Back in 2016, the company was struggling to clarify its unique value in a competitive landscape filled with companies selling similar solutions and communicating their value in similar manners. BrandingBusiness was engaged to assess the current equities and perceptions of the brand in the market, identify areas for differentiation aligned with the future of the business and determine the optimal brand positioning for the company; positioning designed to help them become The Operating System For Diagnostic Imaging.
THE BACKBONE FOR HEALTHCARE INNOVATION AND IMPROVED PATIENT CARE
DICOM Grid was renamed Ambra Health and its brand positioned as the expert partner with superior technology and personal expertise serving as the backbone of innovation and progress for the customers’ care networks. Ambra enables the development of new patient services, increased network preference, the creation of new revenue streams, and the elimination of costly technical barriers that hamper business performance, diagnostic breakthroughs and better patient care.
“Our previous name was DICOM Grid, which was very industry-specific and reflected the DICOM standard for managing medical imaging. We engaged BrandingBusiness to evaluate whether the name would serve us well for the future growth of the company and broader product vision to transform patient care, or if we needed to make a change. Their invaluable research, deep market intelligence and guidance led to our new name – Ambra – which allowed us to break free from a specific technology, made us more relatable, and gave us strategic flexibility to expand our value proposition in the minds and hearts of our customers as healthcare continues to move toward a more personalized and empowered future for patients and doctors alike.” Mini Peiris, CMO at Ambra Health