7 Mind Blowing Facts You Need to Know About SEO
When it comes to SEO, there are many factors that determine the way your website is indexed and ranked by the search engines. That in mind, it’s obvious that by focusing on the right SEO techniques, you can maximize your marketing efforts and grow your business into a success.
But other than improving your visibility on the search engines, what else does SEO offer?
Here are 7 facts you should know about SEO and why businesses NEED IT to take their brand to the next level.
1. Most traffic on websites comes from organic search
Organic search is currently the main source of traffic for websites. While you can direct targeted traffic to your website through paid ads or a social media marketing campaign, being visible on the search engines is always going to work in you favor.
2. SEO is the best long term strategy to market your business
While PPC or retargeting campaigns are great ways to reach your audience and sell more of your products, keep in mind that your ads will stop showing up the very moment you stop paying for them. With search engine optimization, that doesn’t happen. If your website is well optimized using the best SEO practices, it should continue to show up on search engines for months or even years to come.
3. Good SEO is NOT expensive
Contrary to what many think, SEO is relatively cheap, considering the payoff. If you were reluctant to spend money to optimize your website for search, think of SEO as an investment. The sooner you invest in good SEO implementation, the sooner you’ll gain more visibility on Google and grow your brand for the long haul.
4. SEO best practices are constantly changing
Did you know that ‘pausing’ an SEO campaign for too long can have a negative effect? While it’s true that SEO is a long term strategy to rank your business, what’s also true is that the search world is always changing. Google alone is known to make myriad algorithm changes every year. This means that, if you fall behind, getting back on track may pose a challenge.
5. SEO and User Experience are ‘related’
Speaking of algorithm changes, did you know Google has learned how to be ‘smart’? Few people realize that today, user experience is a big part of ranking well on the search engines. Google already knows what a positive user experience looks like on a website and how to spot a negative one. The better your website is structured, the more likely it is it will gain more visibility.
6. Great rankings influence conversions
Customers today do a lot of research before buying something – whether it’s a product or a service. This is a big advantage! Not only does good SEO help you rank well in Google, but it allows you to send a positive message about your offer. Using this SEO best practice to outrank your competition will definitely have a positive effect on your conversions.
7. If you’re not on Page 1, you’re losing business
Obviously, if you’re not #1, someone else is! And that means you’re losing business… Don’t allow that to happen and get in touch with us today! If you’re not on Page #1, you really need to be and we should chat about how we can make than happen.