5 Reasons Your Website Matters
Having a website for your business is absolutely fundamental in this day and age. Did you know that Google processes more than 3 BILLION searches per day? A nice amount of those searches are consumers searching for local products, services, and businesses. Not only that, but you’re probably sending a lot of people to your website via word-of-mouth, paid advertising, and other strategies. Therefore, your website should be prepared to receive this potential traffic so you can effortlessly convert them into new customers or clients. Visitors will check out your website and use it as a deciding factor about whether or not your company is capable and professional enough to provide the type of products and services they are searching for.
Here’s why your website is a crucial part of marketing:
- It provides potential customers with essential information about your company – Did you know that the majority of your potential customers will use your website to decide whether or not they want to do business with you? It provides essential information on your products and services, as well as your actual business.
It’s important to make sure you at the very least have basic contact information and opening times listed. There has been a massive increase in the amount of people logging online to find local businesses for example. They use your website to gather all of the information they need to determine whether you are the right company for them.
- It is essential for advertising – It’s almost impossible to market your business online without a website. When you create blogs, guest posts or set up a social media marketing campaign, it is important to have links back to your website so consumers can learn more about your company, products, and services.
Your site is also essential in terms of appearing high up on search engine rankings. Provided you use SEO correctly, search engines such as Google will ensure your site is easy to find. So if you’re looking to attract new customers (and let’s face it, which business isn’t?), having a fully-functioning, customer-focused website is going to prove critical to your success.
- Giving your company a professional, trustworthy image – From a customer’s point of view, a business without a website these days is one that cannot be trusted. Having a site establishes your brand, showing customers and clients that you are up to date, relevant and professional. It’s your chance to tell people more about your company and build up an authoritative stance in your industry.
Equally important, just “having a website” is not enough to attract leads and convert more online leads. Again, if you have a website, but it’s unprofessional, outdated, and provides no real valuable content for visitors, it’s really an expense instead of the marketing tool it was meant to be.
- Gain local, national or even global customers – Perhaps one of the biggest benefits of having a professional website is the potential to reach an unlimited number of potential customers; this is especially true if your business deals with consumers all over the globe. As you can image, a great website can substantially boost your company’s reach and growth potential.
- Helping you to gain recurring customers – Having a physical store is great. You’ll get one-off customers popping in all the time. However, with a website you will have more chance of gaining repeat customers. If a person finds it easy to visit your site and buy what they need – or get information they need – they will continue to come back. Retaining customers is just as important as getting new ones when it comes to profits and revenue; and a website can really help you to keep a flow of sales coming in from those who love your products and services.
These are just 5 reasons why having a business website matters. However, you can’t just create any old site and hope for the best. If you want to truly experience the benefits listed above, you’ll need to ensure your site is professional, clean, converting and effective. Read on to discover the 15 things you could get wrong when designing your site…