Trend and changes in Google algorithm
Google algorithm, in simple terms is the search “language’ that google uses to help people using the search engine quickly and easily without much difficulty. While 10 years ago much emphasis was not put into this matter, the internet has grown exponentially making it a necessity to come up with new ways to help users quickly find what they are looking for. For instance penguin, panda and hummingbird algorithms
Panda relegates perceived low quality websites in preference to high quality sites. However, what determines the quality of such sites to panda is the content and use of keywords. The unfortunate bit in this, is sometimes the content could be stolen. This necessitated the creation of penguin.
Penguin may be seen as the fairer of the two. Penguin is targeted at originality. Meaning those that are found of stealing content will rank lower. For a website owner who doesn’t post too much content on their website, penguin is a great algorithm for you. Unfortunately, when you have few back links on your website, penguin ranks your website lower. This is because it is a system that is based on trust from other websites.