11 Secrets of Local SEO Success: Secrets to successful local Search Engine Optimization

17August 2020

Cont. from: 11 Secrets of Local SEO Success: A comparison between the top 3 ranking search engines

Secrets to successful local Search Engine Optimization

You are probably stuck in the nightmare of trying all you can on the net to sell your product or service and simply cannot seem to get anywhere. Stick around, we will tell you how to successfully improve traffic to your site, using the right methods applicable to your local audience. These are best secrets of local SEO strategy. So, what are you waiting for? Read them and apply these tricks to improve your local search results!

1. Mobile friendly website
Mobile devices have become the home of all searches reaching far and wide. Reaching people on the go and people who are not able to access desktops easily. That is why your website must be mobile friendly. While the internet is great for you, you will be doing yourself a disservice if you cannot reach the entire market. Ensure you set up a mobile site that can be accessed even by the remotest of devices. That way, you are assured to reach a larger audience. While at it, ensure the mobile site is client friendly, meaning they can access your services by the click of a button on their mobile devices. Your local audience is using their mobile devices to access the internet more than you anticipated. So make sure your website is optimized well to be displayed on mobile devices.

2. HTTPS/SSL
HTTPS and SSL are security certificates for your website. You will agree that identity theft, credit card hacking and such security issues are not to be taken lightly. If you are going to have a secure website, you must have these kinds of security measures. They ensure that client’s data can be encrypted to be read only by the people it is intended for. If your website does not have any of these security measures, you are putting your clients’ data at risk and risk losing traffic out of this oversight. Note: Clients can easily check if your website has such certificates long before they start doing business with you. A smart move is out-rightly informing clients that they are safe and telling them the encryption certificates you use.

3. In-depth articles
Invest in well written articles. Well researched, detailed and informed articles attract traffic to your website. This is because people keep counter-checking information. The articles you put up on your website must be factual and informative. Shallowly researched articles ignite doubt, skepticism and disbelieve, eventually costing you your clients. For that matter, articles that are written in an easy to understand language are preferred to articles that require dictionaries to understand. Make them easy to understand and factual. If you are writing DYI articles, ensure the things you are describing are locally available to your clients, if not, how they can get them easily by giving addresses or names of stores they can get them.

4. Exact-Match Domain
Exact- match Domains refer to domains or websites that have similar titles to the words that may be searched by an interested party. For instance, if you are selling cars, you may want your website to be cars. How does this work for you? Generally, when people are searching the internet, they have a particular thing in mind. They may be more inclined to enter fewer words at the beginning of their search and carry-on from there. This increases the chances of your domain coming up in the search. Long complicated domain names are generally less and target a lesser audience. It may be considered traditional and outdated, but this is the basic step when it comes to internet searches.

5. Google Places
How does google places help you? First off, it gives details of your business. People easily underestimate the power of google places. But it is fact that google is the largest search engine there is. So why not make good use of it by allowing them to give your business location, website links, services offered, hours you are available, images et cetera. Every time people search the internet, google comes up with suggestions. Google places will suggest nearby business and places for people searching for certain services. Using google places elevates your options on local searches.

6. Google maps
If you have never considered Google maps as a tool that can help you with your business, you need to think again. Your website needs to incorporate Google maps to enable customers reach you. Think of it as the literal website vehicle that will get potential customers to you physically. Google maps works by giving a person who does not know certain location the actual location of a place they are searching for. People generally hate struggling looking for directions when they can get other options easily.

7. On site SEO
What does this mean? Simply put it is optimizing your website in a way that will reach and appeal to your local audience. For instance, if you are selling a service or item and wish to reach to your local audience, you may need to refer to it in the most relatable words your audience uses. If it is more popular in slang, then use slang. Use Meta descriptions that are relatable to your locality. The HTML descriptions of the website must be clear, precise and relatable to your local audience. Anything you put on your site must be relatable to your local audience. Also enable tagging and sharing on your website to ensure your local customers, share on their social networks.

8. Local customer review
Ever wondered why customer reviews are import for any business? What your local customers say about you will either attract or discourage potential customers. When people go through your reviews, it will determine if you are worth doing business with or not. Your website should have a section where your local clients can leave comments that relate to your product/services. For instance, if you offer cab services, have a section on your website where clients can leave comments to encourage others. Positive customer reviews encourage others to buy into your product/or service. In order to get good customer reviews, it is wise to provide good services or products.

9. Social signal
While in the past it may not have seemed possible to draw traffic to your website through social signals, the opposite is true today. Social networking sites are the ultimate places to advertise and make followings of people. The most important thing is you must have a product/service that is appeal to your local customer base. What they post about you will determine what direction your website will take. Also good adverts that are relatable to your targeted audience will lead people to search for your website. Links and tags on social networking sites enable easy access to your website. How you are able to interact with such networks is very important for you.

10. Google plus
Google plus works
Google is amazing. Apart from it being the most preferred search engine, you will be surprised to learn that in the year 2014 Google plus ranked as the 3rd most popular social network in the world. Yes. It may not seem like it, but you can understand why. Google plus encompasses a whole lot of other social tools, like mail, you-tube, drive, play et cetera. You can therefore see how it can be a good too to reach people in your locality. How? Simply by adding contacts and friends on your accounts. This way, people are able to reach further within your networks enabling more people within those networks know about your product/service or access your website.

11. Private Blog Network
PBN or Personal Blog Networks can be used as an effective SEO strategy for local SEO purposes. With the help of back links from your own network of personal blogs, you can have total control over it. And moreover, you don’t have to pay or spend excessive money for back links in the form of guest posts, paid posts, etc. So, it can be a great local SEO strategy for business owners without spending a dime. However, your PBN must not be composed of new domains as new domains on PBN offer zero value, like literally as the quality of back links aren’t that great for new domains. So, what you must do is find local aged domains with a considerable site authority. Sometimes, aged sites are up for sales are cheap prices. Even expired domains work well as long as they are of good quality and relatively aged. Now that you see how PBN can sky rocket your local SEO strategy, don’t wait any further. Start scouring for cheap expired domains and add them to your PBN to drive traffic to your main website.

So, now you know what to do to help your business improve search rankings in Local searches. Apply these local SEO strategies and give wings to your business now!

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