Tag Archives: branding

Leonardo Da Vinci and the Art of the Deal

Can you put a price on art? The fact that someone has just paid $450.3 million for a painting, the highest price ever…
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The Total Brand Experience

The next big thing in branding is happening now at BrandingBusiness.  It's being driven by digital technology, business globalization, the fragmentation of customer…
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Escaping The Legacy Trap: Using The Brand To Manage Change

Businesses come and go.  Some flare like shooting stars on a clear summer night and then disappear; others linger on the fringes in…
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How teamwork builds the best brand identity programs

Whether it’s designing an identity for a multinational Fortune 100 company, or a start up in Silicon Valley, I’m a big believer in…
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Creating an employer brand to galvanize and celebrate a winning culture.   BUILDING A BRAND TO LEAD THE MOBILE AGE A Wireless came…
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The New Role of Branding in Healthcare

Search the internet for insights on healthcare branding you might be surprised by the results. I certainly was. What I found was a…
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How to Prepare a Brand for Success During the M&A Process

A successful merger or acquisition is usually the result of a shared vision, a differentiated brand and an aligned culture. Unfortunately, the majority…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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