Much of what your mother taught you when you were a small child, can also be applied to running a business. After all we’re still interacting with other people and should do so in a kind and honest way. Here are four lessons that we learned from our moms that hold true when it comes to doing business.
Always Make A Good First Impression
First impressions count and it’s something you want to work on. Make sure the first interaction you have with your potential customers is a good one. This means putting your best foot forward on social media sites and on your own website of course. Do your best to make sure things are working and carefully plan your email messages. Never forget that at the other end of that email is a real person. Respond to emails, comments and social media posts you get and make sure each interaction with your audience is a positive one.
Be True To Your Word
We’re good at being true to our word in real live, but when it comes to online interactions or business transactions, we’re not afraid to stretch the true a little bit in the name of marketing. Aggressive marketing tactics may work in the short term, but they won’t allow you to build a sustainable business. Building it on strong core values like always telling the truth and making good on your word will.
Be Kind To Others
People like to do business with someone that’s nice to them. And those are the people they will recommend to family and friends. Always be polite, be nice and don’t be afraid to go the extra mile for your customers. They will reward you for it in the long run with plenty of good word-of-mouth advertising.
Show Some Patience
Last but not least, let’s talk about patience. It takes patience to get a business off the ground. Make sure you’re prepared to stick it out until you make it. But it doesn’t stop there. You want to have some patience with your audience. Just because they don’t jump at the first offer you make them, doesn’t mean they are less valuable. Be patient and earn the trust of your subscribers and website visitors. There will come a time when you’re presenting them with the right offer and they’ll gladly take out their wallet and buy.
Be patient with the people you work with. This could be employees, independent contractors or other business owners you’re cooperating with. We are all busy and sometimes things don’t work out exactly as planned. Give those around you the benefit of the doubt and be patient with them. Showing a little bit of grace may end up in long-term friendships that will benefit your business for years to come.
Who knew that the things you learned as a Kindergartener would come in handy now that you own your own business?
Randy Bett is the author of three books – 7 Secrets of Real Estate Investing, Investing in Real Estate Sucks Unless… and The Value Driven Approach To Sell Real Estate.
He is also a retired high school teacher and former Saskatchewan farm kid. He now writes, speaks and coaches full time. He is happily married and has 2 children and 2 grandaughters. He lives in Red Deer, Alberta.