In this article we will look at several ways you can market your small offline business.
One good way to get more exposure for your business is to sponsor local events. This can be as simple as donating some money to a local cause. Or you might be at a point where you could provide shirts for one of the local kids sports teams.
If sponsoring is not in your budget, then try helping out by raising funds or awareness for a local cause or project. Is there a local charity that is always in need of funds or supplies? Or just help advertise a local summer or winter event.
Tradeshows and even local fairs can be a great way for a small business to connect with the local community. You might want to rent a table or booth and promote your products or services.
If your town doesn’t have any type of fair connect with other business owners and suggest starting one. Another option is to create a Meet Up group in your area. This is another way for small business owners to meet each other and help get more exposure in your community.
Most towns have a Christmas Parade, while you may not want to go to the expense of having a float. Try to be active in some way, this will help get your business listed as a sponsor at the event.
Other ideas for marketing your offline business include using signs and logos on your vehicle. This can help draw attention to your business and get more visitors to your store.
Small business flyers still work, otherwise your mail box wouldn’t be filled with them each week. Try to use this idea and come up with a concept that will make your flyer stand out more.
You may want to suggest to your customers that they sign up to your mailing list. This way they can get your flyer, or newsletter, delivered electronically. This also builds you a mailing list that you can use when you come out with new products, run a special offer or have something that you want to share with your customers.
If your town receives a ton of summer out of town visitors, you should look for ways that will help promote your business while helping them out. An example of this would be to create a local map that depicts places to visit, local restaurants, taxi services and other helpful resources. At the bottom of the flyer or map you want to have a Provided By section with your address, phone number and website.
You now have several ideas for additional ways to market your small offline business.
Randy Bett is the author of three books – 7 Secrets of Real Estate Investing, Investing in Real Estate Sucks Unless… and The Value Driven Approach To Sell Real Estate.
He is also a retired high school teacher and former Saskatchewan farm kid. He now writes, speaks and coaches full time. He is happily married and has 2 children and 2 grandaughters. He lives in Red Deer, Alberta.