What do the world’s best brands and most successful influencers have in common? One comonality is a massive Instagram following that can be mobilized at the drop of a hat to take a specific action. Related: 6 Proven Ways to Empower Your Brand’s Instagram Marketing Cultivating a strong Instagram following is a great way to […]

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound A year or two after Google AdWords began, Google started selling ads on its Google Display Network (GDN). At its simplest level, it’s a beautiful […]

Online marketing requires experience, creativity and a working knowledge of the latest trends and technologies necessary to stay competitive in the modern landscape. And while there aren’t any shortcuts to gain more experience, there is a convenient way to stay up to date on the latest marketing trends and get inspiration for your creative campaigns. Related:10 Marketing […]

Papa John’s is one of America’s most prominent pizza restaurant chains, with advertisements appearing during NFL broadcasts, known for its slogan of “Better Ingredients, Better Pizza.” However, recently Papa John’s attracted unwanted attention and criticism for the way its founder and CEO John Schnatter responded to the NFL national anthem player protest controversy. On a conference […]

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful And,make no mistake: Achieving […]

Not too long ago, experts predicted that the online marketing space would be too competitive for run-of-the-mill content. Think about it for a second. With millions of blog posts being published per day, do you think a small brand stands a chance to steal the online audience’s attention from industry leaders? Probably not — if they keep […]

Artificial intelligence, or AI, iallows computer systems to automatically recognize and perform certain jobs that formerly would have required human intervention. If you’ve ever loaded a new image into the photos application on your computer and had it instantly recognize the faces of every person there, you’ve seen the power of AI on display.  Related: 5 […]

Influencer marketing has expanded exponentially over the past several years — it’s now four times its size just two years ago. As such, the industry has evolved from a promising marketing tactic to an essential part of many marketing budgets; today, it’s a leading priority for huge conglomerates and startups and small businesses alike. Related: How Your Business Can […]

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes Noble | iBooks | IndieBound How do we make sure our brand and message become focal to our prospects? How is this done so our brand and message become so […]

It’s no secret that subscription businesses are hot, but Hitwise’s 2017 whitepaper on the subscription industry measures just how popular they are: The U.S. subscription market grew by 831 percent between April 2014 and April 2017, according to the report. Clearly, the competition is anything but slim, no matter which audience a subscription targets. And today’s customers […]