Although people may purely relate the use of social media sales to eCommerce business, social sites can also be a huge benefit when it comes to the sales of physical stores.
The impact that social media sites such as Facebook have on physical store transactions is surprisingly strong. There is nothing stopping an individual seeing a product that they like on the brand’s Facebook page, and then going to the physical store to actually purchase it.
Consumers will frequently use the brand’s social media presence as a way to stay up to date with new products and competitions, as well as a way to obtain discounts and offers. Some people will visit these social sites specifically for this reason, and once they have the deal, they will use it in a physical store. Although they may have the option to use the voucher online, some people simply enjoy the process of shopping at a brick and mortar store.
Some people still remain skeptical about retailers being able to access their social network information. Some retailers actively encourage users to sign into their website using their social sign in, which can be a turn off for many.
The shopping process in the digital age has changed irreversibly, both with the advancement in eCommerce stores and in how people are influenced to make purchasing decisions. Social media platforms give the opportunity for brands to present a certain image of lifestyle which people will then associate with them, both online and in the real world.